How Video Production Pricing Actually Works
“Video production pricing isn’t fixed. It’s determined by the scope of the project.”The concept, number of shoot days, crew size, locations, and level of post-production all influence the final cost. What you’re paying for isn’t just filming, but the planning and execution behind it. Understanding how these factors come together makes it easier to see where your project fits and what level of production makes sense.
How big of a problem
does this video solve?
The rule of thumb is simple: the larger the problem your video solves, the greater the investment required. Budget directly influences scope, execution, and ultimately the impact your video will have on your business.
When thinking about the problem this video is meant to solve, answer the following questions honestly. This will help you form realistic expectations.
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Is it for branding or advertising?
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Is it for clicks and likes, or leads and sales?
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Does it need to feel professional, or is entry-level enough?
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Do you have a concept for, or does it need to be developed?
Video Production Cost by Budget Level
Your answers, particularly around impact and expectations, will determine the level of production your project requires.
The bigger the problem, the higher the level of production required to solve it.
If your goal is simple and limited in scope, your project will fall into a lower tier. As the importance, visibility, and complexity increase, so does the level of production required.
Are low-budget videos effective?
Yes, when the goal is clear. A focused video solving a specific problem can perform extremely well without requiring a large production.
Does low budget mean low quality?
No. It means a tighter scope. The production is still professional, but simplified—fewer moving parts, fewer variables, and a more focused execution.
Is this tier for me?
For startups and young businesses, this is the perfect place to start. Everyone begins somewhere, but at United Studios, lower budgets don’t mean lower standards. You’ll look next level.
Low Budget Video Production
This works best when the goal is clear and the scope is controlled.
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You need to communicate a clear message without a complex concept
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The video will live in one or two places (website, social, internal use)
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Speed and efficiency matter more than scale
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You want professional execution without a full-scale production
What does this level look like?
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Half-day to single-day production
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Small, efficient crew
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One primary location
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Straightforward concept and execution
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Clean, professional editing
You don’t need everything at once. For now, you just need one thing done well.
Tap to see one of our low-budget videos, including real production details and typical budget
WHAT THIS LEVEL LOOKS LIKE →
$3,500 – $10,000
How will this help us?
How it’s made directly impacts how your business is perceived and positioned. It is designed to match the quality level of your products and services.
Is this too complicated for us?
No. Your role is to provide direction and input, we take care of the planning, execution, and details that make it work.
How will we use it?
Across your website, marketing, and outreach, but also anywhere your business is being seen at scale. Digital campaigns, streaming platforms, and even TV.
Mid Budget Video Production
This is where video starts to reflect the level your business is operating at.
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The video will have marketing money put behind it
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You need to impact the market at large
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Scale and production value directly impact the viewer's perception
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Your business is operating at a regional or national level
What does this level look like?
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Single to multiple days of production
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Small to mid-sized crew
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One or multiple locations
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Extensive pre-production advanced concept
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Extensive editing, color grading, and sound
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Meets broadcast delivery standards (TV, streaming)
When your business demands more than just another video
Tap to see one of our low-budget videos, including real production details and typical budget
WHAT THIS LEVEL LOOKS LIKE →
$15,000 – $35,000
Big Budget Video Production
We are built for high-level video production where execution, strategy, and distribution all matter. We produce work that holds up across broadcast, streaming, and large-scale campaigns. When the stakes are high and the video needs to perform, we bring the experience and structure required to get it right.
We control the process, so nothing gets in the way of execution
Produced to meet broadcast and film-level standards